The Dallas Cowboys extended their reign atop Forbes’ most valuable teams list, ahead of the New York Yankees, Real Madrid and Barcelona.
Forbes released its list of The World’s 50 Most Valuable Sports Teams in 2019 and NFL franchise the Cowboys were number one again for the fourth successive year.
The Cowboys – five-time Super Bowl champions are valued at $5billion, more than iconic MLB team the Yankees ($4.6bn) and LaLiga duo Madrid ($4.24b) and Barca ($4.02b), with NBA franchise the New York Knicks ($4b) rounding out the top five.
Of the 50 highest-rated sports TV broadcasts last year, nine were regular-season Cowboys games. The team’s popularity helps owner Jerry Jones bring in an estimated $340 million in sponsorship and seating revenue at AT&T Stadium, which is twice as much as any other team, Forbes noted.
— Forbes (@Forbes) July 22, 2019
“On and off the field, in season and out of season, there is a small soap opera going on every day,” Jones told Forbes last year. “Everyone knows that marketing, especially in this day and time, is just another way to promote the circus, so to speak.”
The NFL as a whole is still the most dominant sports league as more than half of the top 50 are football teams. The Yankees moved up Forbes’ rankings.
The NBA has also increased its value as the Knicks headline nine basketball teams on the list this year, ahead of the Los Angeles Lakers ($3.7b) and the Golden State Warriors ($3.5b).
Premier League giants Manchester United, NFL champions the New England Patriots, the New York Giants and Los Angeles Dodgers are also in the top 10.
Forbes’ 50 most valuable sports teams:
1. Dallas Cowboys ($5b)
2. New York Yankees ($4.6b)
3. Real Madrid ($4.24b)
4. Barcelona ($4.02b)
5. New York Knicks ($4b)
6. Manchester United ($3.81b)
7. New England Patriots ($3.8b)
8. Los Angeles Lakers ($3.7b)
9. Golden State Warriors ($3.5b)
10. Los Angeles Dodgers/New York Giants ($3.3b)
12. Boston Red Sox/Los Angeles Rams ($3.2b)
14. Washington Redskins/Chicago Cubs ($3.1b)
16. San Francisco 49ers ($3.05b)
17. Bayern Munich ($3.02b)
18. San Francisco Giants ($3b)
19. Chicago Bulls/Chicago Bears ($2.9b)
21. New York Jets ($2.85b)
22. Houston Texans/Boston Celtics ($2.8b)
24. Philadelphia Eagles ($2.75b)
25. Manchester City ($2.69b)
26. Denver Broncos ($2.65b)
27. Green Bay Packers ($2.63b)
28. Atlanta Falcons ($2.6b)
29. Baltimore Ravens ($2.59b)
30. Pittsburgh Steelers ($2.59b)
31. Seattle Seahawks ($2.58b)
32. Chelsea ($2.58b)
33. Miami Dolphins ($2.58b)
34. Oakland Raiders ($2.42b)
35. Minnesota Vikings ($2.4b)
36. Indianapolis Colts ($2.38b)
37. Brooklyn Nets ($2.35b)
38. Houston Rockets/Carolina Panthers/New York Mets ($2.3b)
41. Los Angeles Chargers ($2.28b)
42. Arsenal ($2.27b)
43. Dallas Mavericks ($2.25b)
44. Los Angeles Clippers ($2.2b)
45. Liverpool ($2.18b)
46. Arizona Cardinals ($2.15b)
47. St Louis Cardinals/Kansas City Chiefs ($2.1b)
49. Jacksonville Jaguars ($2.08b)
50. New Orleans Saints ($2.08b)